Most Hospice don’t really try. My biggest surprise in this world is the acceptance of mediocrity. Hospice Managers throw some money and scowls around and expect quality to get better. Case in point: I asked a nurse how much she retained from the required educational events and organization’s teaching methods. She said, “About 5%, if […]
It really is about the seats on the bus. This is where CEOs earn their keep. Two Hospices a thousand miles apart. One is 120 ADC, the other 150. The first has an 8-hour a week Compliance Officer. Smooth. Tells staff what she wants, and they do it. The other has more than 3 FTEs […]
Lessons from a year on the road . . . Andrew put me on the road last year. I made 37 trips to Hospices helping them implement their Model. These organizations engaged us to help them raise quality, instill accountability, and drive census and profitability. (And it works! See the sidebar, next page.) Here’s what […]
A few weeks ago I was helping a Hospice build self-learning modules for nurses. We were filming a video for the nurse visit. It was . . . fine. All the points in the visit structure were there. Technically nothing was missed. But something was missing. Warmth. Touch. Caring. I asked who their best CNA […]
Hospice websites aren’t universally bad. Just mostly. Stop thinking of what to put on your website. Instead, think about what you want your website to DO. Here are the highest uses Contact info front & center. Most people who come to your website are just looking for your phone number or email. Make it easy. […]
21. Watch out for negative marketing in your facilities. Not by competitors, that’s a given. But by your own staff. Negative and complaining clinicians in the facilities are poison. You need to be in the facilities so frequently that you pick on the little indicators of negativity from your team. Then you have to get […]
If you want to grow, don’t start by hiring another marketer. First, start with the visit and move your quality to a higher standard. Then hire the marketer. Are you known in the medical community for any single special thing? You need to be. Pick something. Here’s how: Go to Hospice Compare and run your […]
A Dozen Ways to Maintain Profitability during Census Fluctuations Flex Staff Advertise specifically for flex-part-timers. Harder to find than full-time, but you won’t find them if you don’t look. Have we asked existing staff if any might want PT/Flex options? We might be surprised. Ask retiring staff if they’d like 5 to 20 hours a […]
This may the most important post of all: Sit down with your marketing team. Ask them what needs to be fixed in your organization. They hear it from the outside every day. But nobody asks them. They know your organization’s weaknesses and warts from the outsider’s point of view. Listen to them. Here’s the […]
In 20 years of serving Hospice we’ve seen a lot of mistakes. One was the CEO who bought a cow for the Hospice. Another was the CEO who asked her CFO to create a 10-year budget. Sometimes you don’t know whether to laugh or cry . . . or just shake your head. Fortunately, nearly […]
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