Put your website to work
Hospice websites aren’t universally bad. Just mostly. Stop thinking of what to put on your website. Instead, think about what you want your website to DO. Here are the highest uses
- Contact info front & center. Most people who come to your website are just looking for your phone number or email. Make it easy.
- Elevator pitch. Give your best “sales” shot early. Features and benefits. What differentiates you? (Note: “We care more” doesn’t resonate anymore. )
- Recruitment pipeline. Give applicants a simple way to get to know you. Capture their contact info and follow up.
- Volunteer pipeline. Don’t have a tab that says, “Want to volunteer?” Instead, give people good reasons why you’re the the most meaningful avenue to serve others. Do it fast on the front page. Then link to more info. Offer them a free volunteer package so you can capture their email address.
